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Business

The influence of your brand and time on hiring employees

By December 1, 2015 No Comments

No matter what size or age your business is it is vital that you get a good mix of employees with experience, education and dependability. We looked previously at the benefits of building the right team for your business. This team of people will help contribute to the growth of the business, provide additional expertise and you will be able to delegate responsibilities to them. Your brand and time can have an influence on this process of hiring employees.

Going through the recruitment process requires a lot of attention which is often time consuming. This is time that many employers cannot afford to lose especially in the initial stages of setting up a company.

Knowing when to hire employees is important. If you hire employees too early then this can lead to cash flow problems. Alternatively if you take too long to hire somebody you risk losing potential candidates who could be recruited by others in the meantime. Leaving it too late can also result in panic hiring or in the inability to meet order demand for products or services because you don’t have enough staff to fulfil these business opportunities.

You may be asking yourself how your businesses brand could have any kind of influence on the process of hiring employees. It has a major impact on the process in fact. How your brand is perceived can have a big impact on finding the right people when hiring employees.

In this digital age it is extremely easy to get information about companies and their policies. This means that prospective employees can easily look up your company and if there has been any negative media about your company they will find it. This can result in potential candidates withdrawing their applications or prospective employees not even applying.

If your brand has a good reputation then you this can increase the about of candidates wanting to work for you. This can make the recruitment process easier as you will have more people applying and often you can get the most talented applicants if you have a really good brand reputation and are a good employer.

Another benefit of having a good brand can lead to people wanting to work for you and applying to your company without you even advertising a job. This can help you avoid the expense of a HR department or having a large recruitment budget.

To find out more about hiring employees then be sure to check out our guide on building your team. This outlines the process of recruiting new employees and provides you with a handy checklist for team building.